Negotiation is defined as a dialogue aimed at reaching a common and beneficial conclusion in cases where two or more parties differ in ideas or interests. In this sense, its scope is broader than just dialogue between states or legal entities. Both conversations you make with your friends about which movie to watch and your company's merger negotiations are in the scope of negotiation. For this reason, mastering the negotiation techniques carries the person forward in every area of life, helps to achieve beneficial results and avoid conflicts. This competency plays a key role in managing the most successful result for themselves and their institutions through the negotiations they will hold.
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