Creativity and Leadership Relationship

The world is getting more competitive every day. For this reason, the services offered are starting to become monotonous and this monotony causes the product or service to be seen as the same by the customers. As a result, customers tend to choose the cheapest after a while. Therefore, this kind of market gets smaller with each passing day rather than developing. What needs to be done here is to offer innovation to the market by generating creative ideas and increasing competition again. The most important element to support creativity is the leader.